SALON BUSINESS OWNERS™ was first founded in 2009, by stylist and entrepreneur Theresa Casanares. As a leader in the haircare industry, Theresa began her career as a licensed cosmetologist in 2004, after studying business management and marketing at the University of Phoenix. While attending a hair show in Atlanta that year, she recognized professionals needed more than just two days visiting 1000’s exhibits and hundreds of classes, and one-time special events.
Theresa saw the crucial need for salon and barber business entrepreneurs to connect virtually with their peers. SBBOPRO™ is creating a virtual platform from which businesses and entrepreneurs in this industry could inter-relate and establish a thriving network. Using the latest software in metaverse technology we are prepared to me meet the demands of our current and future professionals.
Due to the 2020 World Pandemic, businesses have had to improve how they communicate with customers. Suddenly, the only way to reach consumers was virtual, which fostered a massive improvement in technology for every industry. With this new way of business came the ability to reach more people more often than before the pandemic. Suddenly more people were forced to update their skills in technology thereby creating more opportunities for an increase in income and profits. Technology transforms art into a science.
Adding technology to hair shows allows professionals to be exposed to more educational and professional products. SBBOPRO™ has found a way to streamline the hair trade show industry, making it even more likely to gain more audiences in standard hair tradeshows. People who have never shown interest have various reasons not to be here. We have solved the social distancing dilemma by leaving no carbon footprint. This concept encourages more earning power for salon and barber business owners.